MEET ROSE

ROSE PENELOPE YEE:

A Powerful Vision for the North State

Rose Penelope Yee’s run for California’s first congressional district, CD-1, has roots in her family’s struggle for freedom and democracy in the Philippines.

A leader in the socially-responsible business movement, Rose is building on this legacy to bring real representation and needed solutions to the North State: environmental safety, economic security, education and healthcare for all.

During the Philippines’ martial law era, Rose, like many students, joined the massive street protests against the dictator and then had the opportunity to help her father run for office, handing out leaflets as they campaigned from town to town. A lawyer recognized in 2019 for his courage, he organized fellow attorneys to represent students who’d been thrown in jail and was then detained himself. Today, she credits her mother, a local journalist, and father for her strong belief in community and the power of people to come together for lasting positive change.

Her interest in advocacy was rekindled in 2006, when she and her husband, Timothy, linked up with the growing movement to use business as a force for change. Turned-off by the lavish excesses of the corporate events that accompanied their successful careers in finance, they founded Green Retirement as a way to help people with 401K accounts build their retirement savings while creating a more sustainable future. 

In 2007, the firm became one of the country’s first B Corporations—a certification for businesses that are leading the way on social, environmental and operational performance. In 2015, Rose was named a captain of the industry by the National Association of Plan Advisors. Five years later, she was recognized by Conscious Company magazine as a World Changing Woman for co-founding WeTheChange, a group for women leaders of purpose-driven businesses. Rose was also honored in 2018 with the B Economy Leadership award and served as a board member of the American Sustainable Business Council from 2020-2023. 

Moving to Redding in 2014 from the Bay Area, Rose  was struck by the ravaging effects of the nation’s growing income inequality on her new community and was stirred to move beyond sustainable business activism to affect greater change. In 2022, she entered CD-1’s general election as an independent, winning nearly 6,000 votes despite entering late and without any backing. She sensed the region’s rising readiness to kick the district’s longtime incumbent out of office and has been building on that wave through her knack of bringing people together and her personal warmth. 

In March’s primary, she ran as the Democratic party’s endorsed candidate and advanced to the general election to run against Doug LaMalfa. She couldn’t be a stronger contrast with the incumbent: a practical idealist who opens her heart to all community members, knows how precious small d democratic values are, and will fight for full-spectrum healthcare access and economic opportunity for all North State residents.  

Learn more about Rose’s platform.

Q&A: Get to know Rose

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